| Type | Subsidiary |
|---|---|
| Industry | Computer hardware |
| Founded | January 1989 |
| Headquarters | Fremont, California, USA |
| Key people | Dado Banatao and Ronald Yara |
| Products | Video cards |
| Parent | HTC |
| Website | www.s3graphics.com |
S3 Graphics, Ltd is a Taiwanese-owned company specializing in graphics chipsets, operating in America. Although they do not have the large market share that they once had, they still produce graphics accelerators for home computers under the "S3 Chrome" brand name.
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S3 was founded and incorporated in January 1989 by Dado Banatao and Ronald Yara. On March 5, 1993, S3 began an Initial Public Offering of 2,000,000 shares of common stock on Nasdaq. After several profitable years as an independent startup company, struggling with the transition to integrated 3D cards, S3 remodeled itself as a consumer electronics company and sold off its core graphics division to a joint venture with VIA Technologies for $323 million. The joint venture, S3 Graphics, continues to develop and market chipsets based on the S3 graphics technology.
The reformed company carried over a substantial cash pile from the profitable TRIO days and a successful investment in UMC, a Taiwanese semiconductor foundry. On November 15, 2000, S3 changed its name to SONICBlue and its NASDAQ stock symbol to SBLU. The new business model focused on digital media and information appliance opportunities while the graphics division was sold to VIA Technologies as S3 Graphics. ReplayTV, Rio, and GoVideo were some of the brands developed by SONICBlue. On March 21, 2003 SONICBlue filed for Chapter 11 bankruptcy. S3 Graphics first only developed graphic cores for VIA IGP chipset while some years later they again began to produce graphics accelerators for home computers under the "Chrome" brand name. These include the Deltachrome, Gammachrome, Chrome S27 and Chrome 440GTX.
On July 6, 2011 it was announced that HTC Corporaton would buy VIA Technologies stake in S3 Graphics thus becoming the majority owner of S3 Graphics.[1]
S3 produces graphics cards primarily for PCs. While the earlier products such as the TRIO range were 2D only, later 3D functionality was added with the ViRGE and then Savage cards. More recently S3 chipsets have been sold as integrated VIA northbridge parts. However these units are also available for PCI-E. The Chrome 440 series supports DirectX 10.1, HD Blu-ray video, and 3D acceleration powerful enough to run most of today's games on moderate settings. Their latest graphics card, the Chrome 530gt supports DirectX 10.1, OpenGL 3.0, HD-DVD and HD Blu-ray video playback and GPGPU acceleration for image processing using S3FotoPro, video color correction, video encoding and transcoding, scientific research, game physics, engineering analysis, financial analysis and signal processing.
Media chipsets
From formation in 1989 it took S3 two years to develop the world's first single-chip Graphical User Interface (GUI) accelerator. Integrated functionality enabled attractive pricing, and solid features for competitive prices remained a hallmark of S3's strategy.
S3's most notable product range is the S3 TRIO 2D chipset. It remains one of the best selling graphics chipsets of all time. Updated in a number of timely revisions, each time S3 managed to keep the series one step ahead of the competition.
However, TRIO was a 2D range, and by the mid 1990s consumers and OEMs started to demand 3D functionality from graphics cards. Internally, S3 failed to recognise this transition quickly enough, and had to rush out the S3 ViRGE range of 3D cards. While cheap, and popular with some OEMs for this reason, performance and drivers were poor. Some enthusiasts even nicknamed them graphics decelerators.[2]
The integrated modern style 3D feature produced by S3, was the Savage series of graphics cards. Notably these pioneered S3TC under the proprietary METAL API, subsequently adopted by Microsoft under royalty, as an industry standard for texture compression in DirectX.
Savage also introduced an industry-leading motion compensation engine, a quality video scaler, as well as hardware alpha-blended sub-picture blending, a first. However, the 3D performance of the Savage cards was never quite enough to take significant market share. Poor yields meant actual clock speeds were 30% lower than had been projected during development, and the transform and lighting engine implementation was flawed.
It became apparent the excellence of S3's integrated 2D technology, was no longer enough to ensure the overall success of the chipset. While S3 could have continued development of the Savage cards, and most likely resolved the outstanding issues, instead in 2001 the S3 management decided to sell off the core business to VIA for $323 million.
Subsequently, Savage derived chips turned up in numerous VIA motherboard chipsets as an integrated north bridge solution, such as Twister and UniChrome. More recent discrete derivations have carried the brand names DeltaChrome and GammaChrome. In this manner, S3 derived chips have held onto about a 10% share of the overall PC graphics market.
SONICblue was an American consumer electronics company resulting from the 1999 merger between computer peripheral maker Diamond Multimedia and graphics chipset maker S3 Incorporated.
In November 2000, the combined company changed its name to SONICblue and changed its focus from graphics chipsets and computer peripherals to consumer electronics, such as the Rio line of MP3 players. In January 2001, the graphics chipset business was sold to a joint venture between SONICblue and VIA called S3 Graphics. Later that same year, the company bought ReplayTV, a maker of PVR systems, and Sensory Science Corporation, a company selling dual-deck DVD/VCR systems under the GoVideo brand name.
On March 21, 2003, SONICblue filed for Chapter 11 bankruptcy protection and sold off its main product lines.
On April 16, 2003, D&M Holdings, the parent company of Denon Ltd. and Marantz Japan Inc. purchased virtually all operating assets from SONICblue and now produces ReplayTV and Rio units under a new subsidiary, Digital Networks North America (DNNA), Inc. The last piece of the company was effectively sold in late 2003, when Best Data acquired the Diamond's Supra modem business along with rights to the Diamond Multimedia name for use in a new video card division.
In August 2005, that company said it would discontinue making MP3 players, after it had licensed its digital audio software technology to chipmaker SigmaTel the month before.[3]
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